Taking a Privacy-First Approach to Building an Identity Graph

The LeadsRx Universal Pixel™ is the foundation on which LeadsRx marketing analytics, specifically marketing attribution, technology works. LeadsRx has accumulated more than 2 billion personas for anonymous individuals over the past half dozen years. These are not personal identifiers, but the characteristics or demographic attributes that make up the type of customer or customers represented by their digital experience on devices, browsers, and apps.

This follows the privacy-first philosophy of SmartechResults and LeadsRx. The privacy of a brand’s customers is of utmost importance.